Black and white portrait of a woman with long hair, wearing glasses, smiling slightly.

Hey, I’m Em.

I combine creative thinking with practical problem solving.

Branding, graphic design, websites and business support for small businesses, hospitality and community organisations.

Creative design backed by 20+ years in hospitality, operations and business systems.

From a social tile to sorting out the systems behind your business, no job too small.

Tell me what you need...

I can help with …

DESIGN & DIGITAL

Close-up of a teal circle with a white border and a white pen or stylus pointing to the right.

BRANDING · GRAPHIC DESIGN · WEBSITES · SOCIAL TILES · PRINT & PROMOTIONAL MATERIALS · LOGOS · LITTLE DESIGN JOBS · ILLUSTRATION

Need a logo tidied up? A handful of branded social tiles? A menu that doesn’t look like it was made in 2007? Or a simple, user-friendly website that actually works? Maybe you need the whole lot.

NO JOB TOO SMALL.

BUSINESS & SYSTEMS

Close-up of a teal circular emblem with gear icons inside, outlined in white.

OPERATIONS · SYSTEMS DEVELOPMENT · BUSINESS ANALYSIS · PROCESS IMPROVEMENT · SPREADSHEETS & TOOLS · PRACTICAL AI

Sometimes it isn’t the branding that’s causing the headache. With 20+ years’ experience across operations, hospitality, systems development and business analysis, I can help untangle what isn’t working and find practical ways to make things easier.

A few things I’ve made …

  • Black menu board with red and white text advertising BBQ smoked street food from Asphyxia, featuring food categories like pulled pork, pulled beef, ribs, fries, sides, drinks, and prices.

    Asphyxia Smoked BBQ

    Brand Identity · Graphic Design · Print

  • A collection of promotional flyers and posters for the Picton Maritime Festival, featuring festival dates, event highlights, community involvement, sponsor spotlight, and festival activities, with images of boats, people, and performers.

    Picton's Maritime Festival

    Campaign Design · Social Media · Event Collateral

  • Flyer for a live music event featuring musician Midge McCleary, scheduled for Saturday, May 30th at 8 PM, with ticket prices of $15, held at Alpine Lodge, with door sales.

    Midge McCleary

    Personal Brand · Promotional Design · Print

  • Event flyers for the 45th GMSV Corvette National with details about the event dates, location at Port Marlborough Pavilion in Picton, schedules, and sponsors' logos at the bottom.

    GMSV Corvette Nationals

    Event Programme · Information Design · Print

  • A book cover titled "Because At Least Then You Might See" featuring an illustrated girl with curly hair, wearing a scarf, and holding a tissue, with colorful flowers and a small, furry, black creature with large eyes near the bottom.

    Because At Least Then You Might See

    Illustration · Character Design · Book Design

  • A menu from Sisu eatery and bar with sections for snacks, smorgasbord, sharing plates, desserts, and contact information. The menu includes various dishes, prices, and descriptions. There is a phone and social media icons at the bottom.

    Sisu Eatery & Bar

    Website · Menu Design · Bespoke Map Illustration · POS System Set Up

  • A collection of restaurant or bar menus with text describing food and drink options, and a detailed sketch of a classical building or landmark in black and white.

    Oxley's Bar & Kitchen

    Hospitality · Menu Design · Print · Story Telling

  • A collage of stickers with designs of a black fuzzy creature with large eyes, featuring a spaceship, rain cloud, umbrella, face illustration, and text related to 'The Piction Food Cartel' and 'Janie’s Bakery'.

    A Few Other Things I’ve Made

    Logos · Illustration · Creative Bits & Pieces

A monochrome photograph of a work desk with a laptop, a coffee mug, a tablet, and a potted plant, with sunlight casting shadows.

A bit about how I work…

Creative + Practical.

I’ve spent 20+ years working across hospitality, operations, systems development and business analysis, solving problems, improving processes and finding better ways to get things done.

Wild Insights brings that experience together with the creative stuff I love: branding, graphic design, websites and digital.

I Understand Small Business.

Things are rarely neat and tidy when you’re actually running a business. Sometimes you need a full project. Sometimes you just need someone to fix the annoying thing that’s been sitting on your list for six months.

Both are absolutely fine.

Black and white photo of a desk with various plants in pots, a glass spray bottle, a notebook, and other office supplies.
Black and white photograph of a flower with multiple petals in front of a body of water, possibly a lake or sea, with the horizon and sky visible in the background.

Curious by Nature.

I’m naturally nosy about how things work and why they’re being done that way in the first place.

Whether it’s a brand, website, workflow or spreadsheet, I like getting under the bonnet, figuring out what could work better and making it happen.

A dog lying on a patterned carpet with a closed eyes, lying next to an open laptop and a notebook with a pen, on a workspace.

Simple beats Complicated.

No jargon, enormous reports or making a small job bigger than it needs to be.

I like practical solutions, clear communication and creating things that people can actually use.

More about me...
Close-up of a person's hand typing on a laptop keyboard with a coffee cup in the background.

Got something that needs sorting?

Tell me what you’re working on, what’s driving you slightly mad, or just what you need a hand with. Big or small, I’d love to hear about it.